Marketing & Sales

We create breakthrough strategies and design operating models that embody innovative marketing best practices and drive exceptional return on investment. We bring our process and technology expertise together to drive successful marketing operations across strategy, development, testing activation and measurement. Specifically, we develop and implement strategies and approaches to drive customer acquisition, value, engagement, and loyalty. Then we guide technology-solution choices, selection criteria, and vendor trade-offs. And lastly, we define implications of different operating-model choices, including roles, organizational structures, and operating processes.

We design and build creative campaigns that target customers, throughout their journey and across channels, with the right message to drive engagement. Then, we fuel your funnel by driving demand from qualified leads. Our proven organizational workflows helps gain a better visibility of marketing execution and effectiveness to deliver outstanding results.

Nuvem Group helps you assess whether your products deliver the value that your customers desire and if your marketing truly tells that story; then we combine hard metrics and creative magic to build a customer-focused brand strategy that goes far beyond cosmetic brand communications. We work with our clients to design and deliver integrated customer journeys across multiple digital channels, linking data to the customer experience.

Harness the power of data to better understand your customers and the context of their behaviors in order to measurably improve the customer experience. We know how to assess what influences behavior across channels and use that knowledge to improve individual experiences and measure the impact that drives the optimization of search and business intelligence.

We bring together analytics, design, technology, and agile marketing operations to deliver dynamic, curated experiences to each customer and context in a seamless matter. Done right, personalization increases engagement and loyalty by delivering messages that are tuned to—and even anticipate—what customers really want, thereby propelling both growth and value. This is fundamental to win in this new world of marketing.

E-commerce is big, but the most valuable customers typically browse, buy and expect services both online and offline. Nuvem’s Omnichannel Strategy helps your company seamlessly integrate physical and digital worlds to deliver outstanding and often previously unimaginable customer experiences that lead to profitable growth. We help clients design and deliver end-to-end digital sales solutions that create value across the full customer decision journey. Our sales transformation services encompasses how and to whom companies sell their products and services, the channels they use, and the back-office operations that support these efforts.